• 16 August 2010

Marmum Dairy, a subsidiary of Dubai Investments and one of the leading dairy brands in the UAE has partnered with Dubai Cares, the UAE-based philanthropic establishment launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum in 2007, to support their School Feeding campaign to improve children’s access to quality primary education.

As per the terms of the agreement, most of Marmum Dairy products will bear the Dubai Cares logo, and a percentage of the sales made during the campaign period will be donated to Dubai Cares in support of the children in developing countries that will benefit from the campaign.

Commenting on the partnership with Marmum Dairy, Tariq Al Gurg, CEO of Dubai Cares said, “His Highness Sheikh Mohammed’s vision of providing children in developing countries with access to primary education by overcoming the various barriers, led to the inception of Dubai Cares. The tremendous success that we have received in accomplishing our objective of achieving his vision is due to the phenomenal support and response from the entire UAE community, individuals and corporations.”

“Marmum Dairy is a home-grown company and their support to Dubai Cares is a great example of the willingness of the community to support and enhance the humanitarian and philanthropic image of the UAE internationally”, added Al Gurg.                                                                  

Shukri Al Muhairi, General Manager of Dubai Investments Industries, the parent company of Marmum Dairy Farm, said, “As a socially responsible organization, Dubai Investments Industries through its different subsidiaries has always supported charitable initiatives in the UAE. Marmum Dairy Farm’s association with the ‘Dubai Cares’ campaign is keeping with our firm commitment to support worthy initiatives that will benefit the underprivileged and make a lasting difference in their lives.”

S R K Raju, General Manager of Marmum Dairy Farm said, “Marmum is pleased to associate with a landmark humanitarian initiative such as Dubai Cares. Every contribution is important to the success of the initiative. Marmum’s dairy products reach thousands of households across the UAE every day, and placing the ‘Dubai Cares’ logo on Marmum products would serve to reinforce awareness of the initiative among residents across the length and breadth of the country.”

Launched at the start of the holy month of Ramadan, the School Feeding campaign is focused on improving children’s access to primary education in developing countries by providing school feeding for children and take-home rations for girls. The campaign aims to raise awareness and highlight the link between child malnutrition and the consequent impact it has on student’s enrolment, absenteeism, and learning capacity.

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