Redefining Storytelling

Recognizing that there are gaps in advocacy, knowledge-sharing, and available resources, Dignified Storytelling is working towards creating an ecosystem that instils dignity and respect in storytelling. Through a global consultative process, Dignified Storytelling is developing and agreeing on guidance on storytelling practices that upholds the dignity of all persons and creates a positive environment and contribute to the Sustainable Development Goals (SDGs). It is also working towards enabling key national and international partners and stakeholders to pledge towards the Dignified Storytelling principles and support their global uptake and that of the Dignified Storytelling Handbook that is built on these principles.

Supported by Dubai Cares, Expo 2020 Dubai and the UAE Ministry of Foreign Affairs and International Cooperation (MOFAIC), Dignified Storytelling seeks to foster a common understanding of how storytelling can and should instill and maintain the dignity of all persons, helping to create an environment of positivity that strengthens long-term relationships between the public and the development sector. 

Dignified Storytelling Principles

The Principles of Dignified Storytelling are 10 principles that have been put together by a diverse group of stakeholders through a consultative process. These principles are the foundation for the Dignified Storytelling pledge and also guide the Dignified Storytelling Handbook.

The Pledge

Dignified Storytelling will rally national and international partners and stakeholders to pledge towards the Dignified Storytelling principles and support the global uptake of the principles and guidelines. The pledge will initially be rolled out at Expo 2020 Dubai, among international and non-official participants, with plans for a wider roll-out that is open to anyone who considers themselves a storyteller or works with storytellers.


The Dignified Storytelling Handbook builds on the foundational Principles for Dignified Storytelling, providing ‘how-to’ guidance and concrete best practice case studies. Cross-sectoral perspectives and insights from diverse and experienced stakeholders from UN agencies, International and local NGOs, governments, multilateral organization, civil society will inform this valuable framework and resource.

The Forum

The guidelines will be announced at the Dignified Storytelling Forum, a high-level event consisting of plenaries, side events, a press conference, and an exhibition that showcases best practices in dignified storytelling. Set to take place at the Expo 2020 Dubai Exhibition Center on Friday, 10 December 2021, the Forum will be a platform for key stakeholders to agree on a way forward in validating, adopting, and pledging towards Dignified Storytelling.

To learn more, visit Dignified Storytelling’s official website here.

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