Ramadan Initiatives and Partnerships

Ramadan Initiatives and Partnerships

As a true reflection of the spirit of the holy month of Ramadan and in support of the Year of Zayed, Dubai Cares has launched fundriasing and community engagement initiatives during the holy month. Through partnerships with the retail sector, Dubai Cares hopes to make it easier for shoppers and mall visitors to make a donation. Meanwhile, supporters and volunteers will get the chance to donate their time and effort by joining the “Back to School” edition of Volunteer Emirates taking place between May 26 and 29 and involving 2,000 volunteers in the assembly of 50,000 school kits to be distributed to children affected by Syrian crisis in Jordan.

As part of its longstanding partnership with Dubai Cares, Lulu Hypermarkets, the UAE-based retail major, will launch a Point of Sale (POS) campaign across its Hypermarkets in the UAE. Customers will be invited to make an AED 1 donation or more towards Dubai Cares’ Water Sanitation and Hygiene (WASH) in School programs in developing countries.

Dubai Cares has also partnered with Landmark Group once again this Ramadan through a Point of Sale (POS) campaign, which will run across Landmark Group’s UAE retail stores and offer customers the opportunity to make an AED 5 donation in support of Dubai Cares’ girls’ education programs.

Moreover, Dubai Cares has partnered with The Dubai Mall, one of the world's largest shopping malls, through a month-long activation event taking place at the mall and titled, 9-HIJRI. This activation is set to celebrate the common values between the Holy Month of Ramadan and the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan. Visitors and shoppers will be taken through 9 immersive zones spread across the mall, presenting an enriching experience with exhibits, interactive workshops and inspiring showcases of Islamic culture, religion and heritage. The seventh Zone, “Giving”, embraces the value of generosity and giving and will be located near Fashion Catwalk. This Zone features a school-shaped installation, which will be illuminated over the month with light bulbs available for purchase as donations. All funds raised will go towards funding girls education programs in the Middle East region.

Dubai Cares’ other retail and F&B partners during Ramadan include Amber, Ounass and Nisnass within Al Tayer Insignia, Darlie Global, Johnson & Johnson, Integral Shopper, Oasis, Shatha Essa, Subway and The Luxury Closet.   

Dubai Cares’ month-long partnerships will also be complemented by a Dubai Cares’ ‘Back to School’ edition of Volunteer Emirates, which will be taking place between 26-29 May at Al Boom Tourist Village and will witness more than 2,000 volunteers  come together to pack school kits that will be distributed to 50,000 children affected by Syrian crisis in Jordan ahead of the beginning of the new school year.

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