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Back to news listing 29th May, 2019

Dubai Cares and Hills Advertising sign promotional partnership in specialized in-kind support worth AED 6 million

· Hills Advertising pledges to support Dubai Cares’ awareness and fundraising efforts through advertising and media buying activities · The agreement will stretch from 2019 to 2021 and continues a partnership that began in 2015
Dubai Cares and Hills Advertising sign promotional partnership in specialized in-kind support worth AED 6 million

Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, announced today a partnership with Hills Advertising, whereby a 3-year in-kind support will be provided to Dubai Cares in support of its marketing and advertising efforts across the UAE.

Under the terms of the three-year agreement commencing this year, Hills Advertising will assist Dubai Cares in optimizing its fundraising and sponsorship efforts, while supporting Dubai Cares’ educational programs through in-kind advertising and media bookings.

This latest partnership marks another successful collaboration between the two organizations, as Hills Advertising has been a generous supporter of Dubai Cares’ various initiatives since 2015. With Hills Advertising’s renewed commitment, Dubai Cares can further raise awareness of the impact its education programs have had on the lives of children, their families and their communities. 

Speaking about the new agreement, Tariq Al Gurg, Chief Executive Officer at Dubai Cares, commented: “We are very grateful to Hills Advertising for renewing their partnership with Dubai Cares. Hills Advertising helped us in the past years and continues to support us locally in spreading awareness and raising funds that enable us to deliver impactful and sustainable programs in developing countries. This is a valuable support is which we highly appreciate and admire. I am confident that through this partnership with farsighted organizations such as Hills Advertising, Dubai Cares will further grow its community of supporters in the UAE.”

Commenting on the partnership, Eng. Sami Al Mufleh, Chief Executive Officer of Hills Advertising added: “We are extremely proud of this partnership which began in 2015 and delighted to commit for another 3 years in support to Dubai Cares’ initiatives and programs. This support stems from our deeply-rooted belief in equal rights for all children from different backgrounds when it comes to education, opportunities and health. We wish Dubai Cares the upmost success in its programs and initiatives all over the world.”

Dubai Cares regularly connects with the UAE public to advocate for inclusive and equitable quality education as well as lifelong learning opportunities for all as well and raise awareness around key issues affecting the world today.

  

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