Reading Nation

Reading Nation
An educational campaign, part of Mohammed bin Rashid Al Maktoum Global Initiatives, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, in Ramadan 2016 aiming to distribute 5 million books to children in refugee camps and schools in need around the world. This campaign is yet another initiative through which the UAE expresses its passion for serving humanity. It represents the UAE’s transition from feeding the hungry and quenching thirst, to nurturing the mind and the soul during the holy month of Ramadan.

Reading Nation is a Ramadan Campaign aiming at collecting, printing and distributing 5 million books from the UAE to the world. The campaign is launched under the direction of His Highness Sheikh Mohammed Bin Rashid Al Maktoum and in partnership with the Mohammed Bin Rashid Al Maktoum Global Initiatives, Dubai Cares and the Emirates Red Crescent.

This Ramadan, the UAE transitions from feeding the hungry…quenching the thirst… to nurturing the mind and soul.

This campaign comes after the UAE’s National Reading Law came into place in May 2016, whereby, His Highness Sheikh Mohammed Bin Rashid Al Maktoum announced that the UAE “will be a pioneer in our region in issuing a law to promote and support reading". In an effort to provide children in developing countries with the same opportunity, His Highness Sheikh Mohammed Bin Rashid Al Maktoum is calling upon the community to take part in this endeavor.

Who are the campaign’s beneficiaries?

How will 5 million books be collected/fundraised for?

What are the activities of this campaign?

The campaign will entail the following activities:

Engaging Schools: A week from June 7-16 will be designated for schools to donate books in support of the campaign.

Activations will be set in malls across the UAE providing visitors with an opportunity to donate money and raise awareness about the campaign. Below is a schedule for all activations:

 

Location

Mall

Date of Activation

Dubai

City Center Mirdif

6th- 30th June

Dubai

Festival City

7th June - 5th July

Dubai

Dubai Mall

9th – 22nd June

Abu Dhabi

Marina Mall

16th June - 30th June

Sharjah

Mega Mall

8th June 25th June

 

How can you support? 

a)   For donations from corporations and high net-worth individuals:

Donation Amount

Number of Books

AED 500,000

50,000 books

AED 1,000,000

100,000 books

AED 3,000,000

300,000 books

AED 5,000,000

500,000 books

AED 10,000,000

1,000,000 books

 

You can make a telegraphic transfer to the below accounts:

Bank Name:                    Abu Dhabi Islamic Bank

Bank Account Name:       Dubai Cares

Bank Account Number:   18167744

IBAN Number:                AE830500000000018167744

Bank Swift Code:           ABDIAEAD

 

Bank Name:                    Dubai Islamic Bank

Bank Account Name:       Dubai Cares

Bank Account Number:   001520347474701

IBAN Number:                AE17 0240 0015 2034 7474 701

Bank Swift Code:           DUIBAEAD

 

Bank Name:                    Emirates Islamic

Bank Account Name:       Dubai Cares

Bank Account Number:   0380512466001

IBAN Number:                AE060340000380512466001

Bank Swift Code:           MEBLAEAD

 

Bank Name:                    Sharjah Islamic Bank

Bank Account Name:       Dubai Cares

Bank Account Number:   0047477771001

IBAN Number:                AE850410000047477771001

Bank Swift Code:           NBSHAEAS

 

b)   For individual donations, text the word “read” to the following numbers:

SMS Number (Etisalat and Du users)

Donation Amount

9030

3 books (AED 30)

9090

9 books (AED 90)

9300

30 books (AED 300)

9900

90 books (AED 900)

 

c)        Adding AED 5 or more to your purchase at any of Landmark Group's retail outlets

d)        For every product carrying a Red sticker bought at any of Choithrams' supermarkets, Choithrams will be donating a percentage of proceeds to Dubai Cares

e)        With every Instant Cash Discount Coupon by Integral Shopper that is redeemed at any of the Lulu stores in the UAE; AED 1 will be donated to Dubai Cares

f)         Purchasing an Oasis water bottle during the month of Ramadan will help provide clean drinking water to children in developing countries

g)        Buying the "Gift of Giving" pins from Chalhoub Group stores in the UAE where proceeds will be donated to Dubai Cares

h)        Making online donations at www.dubaicares.ae

i)         Conducting personal fundraising activities in support of Dubai Cares through www.justgiving.com/dubaicares. "Just Giving" is an online charity platform where       people can raise money for a cause

j)         Making a direct financial donation through bank deposit to Dubai Cares' account or with a cheque addressed to Dubai Cares

k)        Dropping their contributions at donation boxes placed in various locations throughout Dubai

 

How can I have more information about the campaign?

You can visit readingnation.ae or call us on 04-4504550

Back to listing