#LastILearned – Dubai Cares’ new fundraising and community engagement campaign


Dubai Cares is currently running a 1-month community awareness and fundraising campaign, known as #LastILearned, in support of raising funds and building awareness around the plight of children affected by conflict and natural disasters. 

Education is a fundamental right of every child, yet in times of conflict and disaster access to education gets disrupted and in many cases results in lost generations of children and youth. Dubai Cares’ #LastILearned campaign takes away the numbers and tells the real stories of the children affected by emergencies such as the story of 15-year-old Nadia who has not been receiving an education since the beginning of the Syrian conflict and who shares the last thing she learned in school. 

Today one in 113 people are either a refugee, internally displaced, or seeking asylum, and more than half of the world’s refugees are children. The problems faced by children and adolescents impacted by conflict and natural disasters cannot be ignored, and we at Dubai Cares intend to do everything we can to help them. We are committed to providing children affected by emergencies the education they need to give them hope, make them more resilient and help them achieve their full potential.

The UAE community, both individuals and corporates are invited to get involved in the campaign by:

  1. Donating via SMS by sending the word "donate" to 9030, 9090, to donate AED 30, AED 90, respectively through our Telecom Partner, Etisalat
  2. Rounding up their bill and donating their change when shopping at participating Geant supermarkets and hypermarkets
  3. Making a donation while dining at one of the participating restaurants including: Sumo Sushi & Bento, Cocoville, Fume (in Pier 7), Fuchsia Urban Thai, Holland House Mini Pancakes, Lemongrass Thai Restaurant, Logma, Moylo’s Burgers, Pantry Café, Rhong Tiam, Yamanote Atelier, Salt
  4. Making online donations
  5. Conducting personal fundraising activities in support of Dubai Cares through Just Giving, an online charity platform where people can raise money for a cause
  6. Making a direct financial donation through bank deposit to Dubai Cares account or with a cheque addressed to Dubai Cares
  7. Dropping their contributions at donation boxes placed in various locations throughout Dubai

Dubai Cares’ #LastILearned has already received support from various organizations and individuals in the UAE such as Al Ansari Exchange, Chalhoub Group, Lulu Group International, Majed Al Kazem and Waleed Al Ghafari. The campaign has also received in-kind support from Arabian Radio Network (ARN), Dubai Channels Network Etisalat, Hills Advertising, J. Walter Thompson (JWT) and Vox Cinemas.

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